Exploration in Datagonia
DECODING OUR BEHAVIORS WITH OUR TOOLS, BASED ON ARTIFICIAL INTELLIGENCE
Employee experience, employer branding, retention and loyalty, attractiveness, Employee Net Promoter Score ... Human Resources are gradually adopting the language and techniques of marketing. The use of data on customer behaviour and artificial intelligence have revolutionised marketing. Will the use of data on employee behaviour also fundamentally impact the way in which their needs are addressed within the company? With what intentions?